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Mar 2016

The Role that Good PR Plays in SEO

The art of public relations (PR) is a tried and true practice that harkens back to the early days of the press. And it’s as relevant today as ever before. In fact, PR even has a role to play in…

Sep 2015

Consumers Find It Hard to Differentiate Between Articles and Sponsored Content

A recent study has discovered that many consumers cannot tell the difference between actual online articles and sponsored content (i.e. articles that have been written and/or paid for by a company and are then published in a news/magazine site). This…